At James Ford Marketing, we specialise in helping SMBs overcome the most common — and costly — marketing pain points using modern, measurable, and meaningful strategies.

1. Limited Budget? Focus on ROI-Driven Channels

With a smaller budget, every marketing pound needs to pull its weight. That’s why we prioritise high-ROI digital channels like targeted ads on Facebook, LinkedIn, and Google, paired with automation tools to reduce manual work.

Our goal? Turn your lean budget into real business results.

2. No Time? Automate and Outsource Smartly

Marketing isn’t a one-and-done job — it’s ongoing. Using platforms like HubSpot, Mailchimp, and CRM-integrated social media schedulers, we help SMBs build always-on campaigns that nurture leads while you focus on running your business.

You can also lean on us for full content and campaign management, giving you expert execution without adding headcount.

3. Blending In? Build a Bold Brand

Many SMBs struggle to stand out in saturated markets — not because they lack value, but because their messaging is unclear or inconsistent.

We help you define a unique positioning strategy rooted in your strengths and tailored to your audience, then develop a cohesive brand voice and tone across every channel.

4. Not Attracting the Right Customers?

Traffic is good — relevant leads are better. We combine content marketing, SEO optimisation, and Account-Based Marketing (ABM) to attract ideal customers.

By building detailed buyer personas, we tailor your content to directly address your audience’s goals, pain points, and buying triggers.

5. Lack of Visibility or Credibility?

You know you’re great — and your prospects should too.

We amplify your authority through strategic PR campaigns, podcast guesting, and thought leadership content, positioning you as the go-to expert in your industry.

6. Not Sure What’s Working?

Many SMBs struggle with either data overload or zero visibility.

That’s why we implement GA4, Google Search Console, and Looker Studio dashboards so you can clearly see what’s working — and what to do next.

What We Deliver at James Ford Marketing

• Content Strategy & Creation – Blogs, email campaigns, PR articles, video scripts.
• Brand Voice & Messaging – Clear, consistent positioning.
• Lead Generation & ABM – Attract the right buyers.
• PR & Visibility – Build authority and trust.
• Analytics & Optimisation – Measure and improve performance.

SMB Marketing FAQs

What kind of content works best for SMBs?

Educational blogs, short-form video, customer stories, and authority-led content.

Do I really need a brand voice?

Yes. A clear, consistent voice builds trust and recognition.

What’s the fastest way to build credibility?

PR, testimonials, and thought leadership content.

How much should SMBs invest in marketing?

Typically 5–10% of annual revenue, depending on growth goals.

Can SEO help small businesses compete?

Absolutely. SEO allows SMBs to win in focused, high-intent niches.

Ready to tackle your marketing challenges?

Visit our website or
book a free consultation today.