Strong, clear content helps your customers understand what you do, why it matters and why they should choose you. This service provides high-quality content and technical writing that supports your sales process, improves search visibility and builds trust with your ideal clients.
What This Service Provides
- Website copy that explains your services clearly and persuasively
- Articles and blog posts that answer real customer questions
- Technical content that simplifies complex products or services
- Case studies that demonstrate value and outcomes
- Content support for campaigns, emails, guides and lead magnets
Who This Is For
- Businesses that struggle to explain what they do in simple, confident language
- Technical or specialist companies that need clear, accurate content
- Organisations that want to improve website clarity and conversion
- Teams that have ideas for content but lack time or capacity to create it
What You Can Expect
- Briefing and Discovery – understanding your services, audience, tone of voice and priorities.
- Outline and Structure – agreeing the key messages, structure and outcomes for each piece of content.
- Drafting – creation of clear, well-structured copy that balances accuracy with readability.
- Review and Refinement – edits based on your feedback to ensure the content reflects your voice.
- Optimisation – light SEO optimisation where appropriate, including headings, internal links and meta suggestions.
Typical Outcomes
- Clearer explanations of your services and value
- Content that supports sales conversations and follow-up
- Improved confidence when sending prospects to your website
- Better alignment between marketing, website and sales materials
- A growing library of assets you can reuse across channels
Ready to Improve Your Content?
If your current content feels unclear, outdated or difficult to maintain, stronger copy can make every conversation easier. We can start with one or two key pages or assets and build from there.
Frequently Asked Questions
Do you provide both marketing and technical content?
Yes. I work across marketing copy, website content and detailed technical material, particularly for B2B, science, technology and professional services businesses where clarity and accuracy both matter.
Can you review and improve our existing content?
Yes. Many projects begin with a review and rewrite of existing pages, case studies or documents to align them with your current positioning, tone of voice and commercial goals.
How do you ensure technical accuracy?
For technical or specialist content, I work closely with subject matter experts. This usually involves interviews and structured review cycles to ensure accuracy without sacrificing clarity.
Do you handle SEO as part of content writing?
Content is written with search visibility in mind, including structure, headings and natural use of relevant phrases. For deeper SEO work, this service can be combined with Website & SEO Improvements.
What formats can you support?
Common formats include website pages, blog articles, thought leadership pieces, case studies, one-page summaries, email copy and basic guides or downloadable assets.
How much input or time will you need from us?
Input is kept as light as possible. Most projects involve an initial briefing and one or two review rounds, with interviews used only where deeper insight is required.
Let’s Move Your Marketing Forward
If you are ready to improve how you explain your services and support your sales process with better content, the next step is simple. Book an introductory call and we can identify the most important pages or assets to tackle first.
